What is User Testing value and how can you measure It?


User testing

What is user testing?

User testing is all about testing your website or app to check its functionality through real users. User testing aims to decide whether the website or the app is ready to get launched for the end-user. For accurate results, testers are not guided much and are allowed to function through the website. Doing this can be beneficial for validating if the interface is user-friendly or not, especially for users who are not familiar with it.

People do the testing manually and through software too. The core purpose of testing is to identify errors in the software, missing requirements or gaps.

Types of user testing

Lets first have a look at the different types of user testing and their purpose

  • Usability research (UX Research)- UX research is defined as ease to use an electronic interface (more specifically, an e-commerce site) to meet the latter's needs.
  • Surveys- This type of user testing is the easiest one. It allows the users to give their feedback on the service from anywhere. Moreover, it helps you improve your service via advice from customers.
  • A/B testing- This kind of testing is quite efficient. This process involves sending two variants of emails to different groups on the same day and time and checking for the number of responses for each email. This helps to learn about the type of content the visitors mostly respond to.
  • Focus group- This qualitative research that involves a discussion within a group of 8 to 10 participants.
  • Beta testing- This kind of testing is limited for those who want to try the unrefined version of the service. It requires permits and is for a specific group of people.

How to measure user testing?

User testing is measurable, but it is rarely measured. Do you know why? Usability metrics are expensive. However, many companies are investing in it, while some rely on qualitative measures rather than quantitative measures.

Collecting usability metrics can be challenging but, specifying them is relatively easy. Usually, you measure it on the user’s performance on a specific task. Most importantly, measurements are based upon the goal of defining usability as a quality metric. The quality measures are:

  • Success rate 
  • Time the task takes
  • Rate of errors 
  • User satisfaction 

The steps to measure user testing are as under:

Defining a goal- This step covers the determination of the goal of the user testing. For instance, whether the test is for an existing page redesign or an entirely new page.

Prepare the test objects- Preparing lo-fidelity and Hi-fidelity prototypes.

Select the test method- Depending upon the prototypes developed, select an appropriate method of testing.

Write a test script- To get the most of your time and get comparable results, it would   be best to prepare a well-written test script for the test person. This prevents a person from losing their thread during the test.

Recruit the test subjects- This allows you to recruit the test person from the target audience and gather the most appropriate data as they will be using your website or app.

Selection- To prevent one-sided results, remember to recruit a mix of balanced subjects.

The right  number- Selecting the right subject number is important as evaluating many subjects can lead to unnecessary tricky evaluations. Five persons are usually enough to produce desirable results.

Schedule- To prevent subjects from missing any information or the test, provide them with an address and a contact number.

Prepare site and infrastructure- Remember to prepare a comfortable, quiet, and peaceful environment for the subjects.

Carry out a test run-  Test runs are vital to ensure that nothing goes wrong with the test, the technical system is rightly working, instructions are understandable, and the time frame is enough.

Evaluation and analysis- You need to do the analysis right after the evaluation to prevent small missing details.

Conclusion

User testing is all about checking your app or website by testing the potential user’s performance. All you need to do is define your goal, prepare the objectives, select a method, write a script, recruit the test subjects, select them, schedule and carry out the test run and evaluate and analyze.

 

Related Reading:

A beginner’s guide to A/B testing

5 reasons remote usability testing is easier than pie

Five Secrets to Writing a Great Remote Usability Test

How online whiteboards can improve usability

How to expand your audience through moderated testing

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