Usability for Websites in 2022 – What You Need To Know


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Have you ever left a website in a few seconds because it was too hard to use? Maybe the navigation menu on the site was too complicated, or there were too many pop-ups on the site. Either way, you probably wouldn’t want to put up with complex websites even if they have the information you need. The top websites on the Google search engine take under 3 seconds to load, making it a great factor in the user experience and usability.

Having the right speed isn’t the only thing you should care about if you want to focus on your website usability, as there are plenty of other factors that affect it. If you are looking for ways to improve website usability in 2022, you have come to the right place.

Tips To Improve Usability for Websites

Following are some of the tips that will help you improve your website usability, increase traffic and enhance the overall efficiency of your sites.

Optimize for Mobile Devices

Most of the users on the internet use their mobile devices to search for products and services. According to statistics, nearly 92.6 % of the total traffic on the internet comes through mobile devices.

Sources reveal that 72.5% of e-commerce sales will also be through mobile phones by the end of 2021. Keep in mind that you don’t only need to focus on your local traffic but also on visitors from the other regions of the world.

Follow WCAG standards

WCAG stands for Web Content Accessibility Guidelines, which is an outline that covers all important aspects of website accessibility. You can use the WCAG as a standard and optimize your website accordingly. Bear in mind that the WCAG standards keep updating, so you will need to make changes accordingly.

You do not want to discourage anyone from using your website, so try to make it as inclusive as possible. For instance, nearly 1.2 billion people around the world have some kind of disability which is why you should focus on making your site just as accessible for them.

For example, you can add captions to your site videos so that people with auditory disabilities can understand them.

Add Common Elements

Most people try and experiment with their creative capabilities when they design a website. While that seems like a good thing, creativity works best in marketing fields because the design has some tested and tried core elements.

So, always make sure your site has all the fundamental elements to work perfectly for all users.

Visuals Matter

A person takes 2.6 seconds to make the first impression of anything they see on the landing page of a website. So, it is important to make it easy for visitors to understand what you have to offer on your site. The best way to do this is to create a visual hierarchy, so users do not find multiple tabs or sections on the landing page.

Conclusion

Other elements like simple navigation, good content, and consistency can all help you reap better benefits for your site's usability. Once you have all these elements on your site, more visitors will come back to you.

 

Related Reading:

Understanding users’ first impressions of your website

How to create successful wireframes

Online whiteboards: The key to creating a solid UX vision

Impression Testing

10 UX mistakes that are making you lose leads

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