Quantitative User Research Methods That Work


User testing

User research is a major element of UX design. With proper user research, you can identify the problems in a design and discover new opportunities to solve them. There are numerous research methods available to highlight the users’ needs and accomplish those needs in better ways.

 

You can subdivide UX research into Quantitative user research. The process of performing quantitative user research includes various methods. These methods help find research data. You can obtain this statistical and numerical data through controlled testing environments. Unlike quantitative data, qualitative data include subjective information. As a result, designers can evaluate user behavior and help you redesign products according to their needs. From the following article, you will learn effective methods to acquire quantitative user research data:

 


1. Analytics

 

You can gather quantitative data through analytics tools such as Google Analytics. It is one of the most valuable sources for accurate user data. Before using these tools, you should understand various metrics to increase the quality of your data. The metrics for Google Analytics include page views, bounce rates, click-through, and conversion rates.

 

By using these metrics, you can generate usability ideas for the website. For instance, it enables you to understand what actions your users perform on your website and how they interact with your interface. These metrics help convert your user behavior into numerical form for better evaluation and analysis. From this data, you can understand if any part of your website requires an upgrade or not.


 

2. Mouse Heat Maps

 

Mouse heat maps are similar to analytics in creating a complete view of how your users are interacting with your website. This technique enables you to visualize the movement of your user’s cursor. Not only the movement, but it also records their scrolls, clicks, hovers, and pauses. The interface of this tool consists of radar-like color coding. Using those heat maps, you can identify areas with the most user engagement. In short, it highlights the sections of your website that grab your users’ attention. With this tool, you can increase your conversion rate.

 


3. Funnel Analysis

 

Funnel analysis is another tool to obtain valuable quantitative data from your website. Utilizing this tool effectively will enable you to generate a maximum conversion rate. With this technique, you can visualize the steps your users take to complete different tasks. Furthermore, you can understand where your users are dropping out before completing the final step. You refer to this technique as funnel analysis because it takes the shape of a funnel. In other words, it helps you understand the journey of your users in performing a task.

 


4. A/B Testing

 

A/B testing is one of the popular methods to attain your preferences of your users. Through this technique, you provide your users with two different interfaces and compare their behavior. With this research analysis method, you can figure out the best interface from both options. You can either compare a single element or complete design. This testing method provides you a percentage of how many users find one design interesting than the other.

 

 

Conclusion

 

Quantitative data, without a doubt, is the most effective information to support your UX research. By generating statistical data and numerical data using these techniques, you can improve your product and increase traffic on your website. Quantitative user research methods help evaluate the usability of your website so you can find out if your website requires any change.

 

Related Reading:

New horizons: Bringing UX to the survey design field

5 psychology principles for better UX design

Beginners Guide to A/B Testing on UX Design

Optimizing design with data: A case study with Crown Bees

Gamification in mobile app UX: TryMyUI’s favorites

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