How to Perform Effective A/B Testing For Your Website


User testing

When a marketing team creates a landing page, designs an action button, or writes an email copy, they want to predict whether the layout will increase conversion and clicks on the website. However, making a decision based on emotions negatively influences the results. Therefore, business leaders should adopt techniques that help them understand the website's flaws. That’s when developers and marketing teams use the A/B tests. People also refer to this test as a split test because it help teams compare two different layouts and identify the best one.

A/B testing is a valuable tool that helps developers understand how different audience reacts. This tool or technique help businesses improve the content, reduce bounce rate, and increase conversion rate. Considering these benefits, you can understand the importance of this tool.

Method to conduct A/B testing

Here are some effective tips for conducting A/B Testing:

1.      Choose element for testing

Teams can compare single elements or multiple elements based on their preferences. However, make sure that you choose the right metrics for improvement. For instance, if you want to generate more traffic to your website, you can improve the length of your blog posts and include CTA in the end.

2.      Set goals

Before conducting an A/B test, you need to choose an attainable goal. Selecting a goal will help keep the team accountable. For instance, if you want to improve the conversion rate, you can set this as a goal. Once you set the goal, make sure that your data revolves around this goal.

3.      Analyze data

Use an analytical tool such as Google Analytics to find the pre-testing data. This will help you understand the progress. Remember to choose the right metric for the analysis.

4.      Choose the testing tool

Choosing the right testing tool will help you generate accurate results. Keep in mind that a testing tool should include all essential features such as automated data organization.

5.      Design the test structure

After choosing the test, you need to define the testing procedure. The test process depends on the data you require and the element you want to test.

6.      Accumulate the data

After designing the test structure, you should run the test and accumulate the results. This is the wait-and-see process, where you define a period and wait for the result to accumulate. Once the testing period is over, you can check the conclusion and analyze the statistics.

Conclusion

A/B testing is an effective testing process for marketing teams. Using this tool, teams can collect data about two similar pages with different elements. The test helps you compare two different options so you can decide which one provides great results. Needless to say, this is a powerful tool that enables you to enhance your website quality.

 

Related Reading:

How to do A/B testing with TryMyUI

Beginners guide to A/B testing on UX design

10 UI tips to build an effective landing page that converts 

Understanding users’ first impressions of your website

Moderated testing vs A/B testing: What’s the difference?

 

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