How to Create Goals with User Testing?


User testing

come under the UX factor. To enhance your website performance and attract a bigger audience, usability testing is crucial. With a usable website, you can lower support costs, boost conversion rates, and reduce development and design rework.

 

Why is Usability Testing Important?

The best way to optimize your website’s usability is through usability testing. This testing procedure enables you to evaluate your website from the user’s perspective. Usability testing includes participants who connect with your UI and perform various tasks. The study helps with design and usability modifications. Furthermore, it encourages your audience to return to your website as well as increase the conversion rate. Here are some benefits of usability testing:

 

  • Create easy-to-use software
  • Create a readily accepted interface
  • Build a better quality application
  • Make navigation easier for the audience
  • Offer a simple learning curve to your users
  • Learn how participants complete each task
  • Identify the time they take to complete each task
  • Determine the satisfaction level of your audience
  • Generate ideas to improve customer satisfaction and performance
  • Create and meet your usability objectives

 

Goals of Usability Testing

Usability testing is a black-box testing technique that helps you find how the audience uses your website for their solutions. For the success of usability testing, you must define clear goals and purpose. Although the main goal of usability testing is resolving the issues and errors, there is plenty more to it. Therefore, it is essential to set the meter before designing the test process. Also, before conducting the usability testing, you need to make sure that your goals cover the following components:

 

1.      Efficiency

The first thing you need to consider is the efficiency of your website. It involves the time and steps that a user takes to complete a task. For instance, how much time they take to navigate through product pages or in how many steps they complete.

 

2.      Accuracy

With accuracy, you can determine how many mistakes a participator makes while performing tasks. Also, you need to identify if users solved the problem or not after they encounter the problem. That way, you can find if the process for performing tasks is too difficult for users.

 

3.      Recall

In this step, you can find if the user was able to remember the process after task completion. If your tasks are engaging, the audience will remember how they performed tasks.

 

4.      Emotional Response

The emotional response includes how your user feels about every task before and after completing it. The emotional response includes their stress level and personal confidence. Also, if they find the tasks interesting, would they be able to recommend them to other friends.

 

Conclusion

Setting up the goals while designing questions and tasks is essential. Usability testing provides numerous benefits if you define the purpose of the study. When you generate accurate feedback from your participants, you can enhance the visibility and usability of your website and generate effective results.

 

Related Reading:

What number of users is right for my usability test?

What’s a rage click?

How To Harness UX To Increase Conversions On eCommerce Sites

How to Set Goals for Moderated Testing

How to write tasks, Vol. 2: E-commerce usability testing

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