Thoughts on listening to users

The root of all usability problems

Skyline folding up in the movie Inception

When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.

Higher ed and UX industry partnership: The EDU program

Partnering with the higher ed community

Hands-on learning is invaluable in the technology industry. In the world of UX design and web development, students have much to learn from industry experts.

TryMyUI's EDU Program supplements UX and design classes with research support, training, and access to industry experts. An educational partnership promises access to TryMyUI webinars, workshops, facetime with UX experts, and connections to TryMyUI partners in the tech industry.

It’s the little things

UX folks like to bandy around the word “delight” in talking about experience design, but I bet most of them have never heard a grown man literally squeal in jubilant shock in response to a web interaction.

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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