Online whiteboards serve as the perfect tool for design teams to utilize in order to organize, plan, and execute their UX vision.
Usability testing is important, but it can be hard to make time for poring over hours of video data. Can crowdsourcing usability analysis solve this dilemma? This is the question we set out to answer when we built UXCrowd, a voting-based platform for letting the users themselves identify the most critical issues of a website.
We ran a test with 30 users to see if the crowd’s analysis of an apparel website called Serengetee matched up with the site’s real usability issues.
Crowdsourcing may have begun with an ox…
On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.
You know usability testing is important, but you just don’t have the time to do it at scale. What if you didn’t have to watch all the hours of user test videos to get the same information out of them?
The “wisdom of crowds” is the idea that the collective judgment or knowledge of a mass of people tends to converge on extreme accuracy when aggregated. But is that really true – do crowds really make good decisions?