Thoughts on listening to users

Optimizing design with data: A case study with Crown Bees

What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.

Take me out to the ball game

Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half, the players train, drill, and play scrimmages in preparation for the regular season. This month and a half provides two valuable returns for the teams…

New horizons: Bringing UX to the survey design field

Surveys are everywhere. Millions go out every day, to people responding as customers, employees, citizens, members, attendees, and every other capacity. Seismic decisions rest on survey data; million-dollar sums hang in the balance. So much effort is put towards driving up response rates, and yet so little attention is paid to getting higher-quality data.

What are the obstacles to improving the quality of survey data? And how can UX help to solve these problems?

BeerAdvocate vs RateBeer: UX Wars

UX Wars banner

St. Patrick’s Day is a time to celebrate the many contributions of Irish Americans… and to drink lots of beer. To help you pick your pints this 17th, we pitted two of the most popular beer rating apps against each other in a usability faceoff. After a few tests with some real-life beer drinkers, here’s what we found…

Opportunities for UX/design students

Educational partnerships have much potential to bridge higher education and the UX industry. To that mission, TryMyUI's EDU Program is launching two year-round opportunities for students of design and web development: UX Representatives (UXrep) & Contributors…

Rolling out the TryMyUI Educational Partnership Program

At TryMyUI, we believe that usability testing informs good web design. Even the best UX designers need to take a step back and view their project from the end user’s perspective, simply because as humans we tend to get caught up in our own biases.
We also believe that usability testing is one of the most valuable things a company can do for itself to drive up conversion rates and communicate the right message to visitors.
Simply put, it’s a tool that results in a better outcome on all sides.

3 takeaways from bad UX on news sites

There is a problem I have with the UX on a number of news websites, and it’s become something of a pet peeve of mine. Here’s a pretty typical example from a few days ago… I was reading an article on Slate about the psychology of altruism, and as my eyes tracked down the page my hand reached over to the arrow keys. I use the up and down keys.. Read More

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