Thoughts on listening to users

Customer persona analysis

customer persona analysis person holding

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

UX playoffs: Food delivery bracketology

ux playoffs instacart vs deliveroo

If you’ve been following our social media, then you’ve probably seen the UX playoffs polls we’ve been running for the past several weeks. It started as a fun little campaign that we started in celebration of the NBA playoffs. As folks engaged with and voted on their favorite food delivery apps, we were reminded of a time when we used to share UX Wars blog posts and how those resonated with everyone. So, here we are! Soft relaunching our old campaign. Don’t worry, friends. The name change was temporary and apropos only to the NBA playoffs situation.

Keeping the focus on the interplay of universal design and UX

ux research and design team in a conference room

Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power. However,.. Read More

All you need to know about remote user research

remote user research woman outdoors on laptop

It is a common misconception that remote research is a compromised, less yielding version of user research. If you dive deeper into the concept and look closely, this presumption is far from true. In fact, remote research can help you fetch better data. The main idea behind remote lab experiments is to try and mimic the remote users’ environment and remote conditions as much as possible. This means having to use remote observation or remote ethnography in research, which adds further understanding to remote user interviews. In this article, we will expound on the whole concept of remote user research

Everything you need to know about concept testing

concept testing prototype deign

Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how they see your business. Concept tests are simple surveys created to get feedback on an idea, product, or service before it has been developed in full. This blog post talks about everything you need to know about concept testing.

How to prepare your UX portfolio: importance and format

ux portfolio in human hand

There is no doubt that UX portfolios equip designers with a platform where they can show their design work and design thinking towards product excellence. However, whether designers will be able to successfully convey their skills is what remains doubtful in many cases. It can be sometimes tricky and overwhelming to come up with the perfect UX portfolio for getting hired. We will clear up some of the qualms and confusion regarding the UX portfolio and also guide you through the process of adroitly coming up with the same.

Prototype testing questions: Your product’s future is in your consumers’ hands

prototype testing mobile app wireframing

It’s no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they’re not given enough importance in the overall process of product development. Companies put off testing prototypes because it is infrequent and thus reduces its effectiveness. It doesn’t have to be this way. In this blog post, we’ll discuss why insights from your customers matter and how you can get information regularly without spending too much time or money.

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