Thoughts on listening to users

Confessions of a user testing CEO

Confessions of a user testing CEO

The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.

Coordinating a UX dream team

To build a dream product, you must first build a dream team.

A powerful product team is comprised of 3 kinds of roles, product management, user experience, and engineering; and each is responsible in its own way for creating a great user experience.

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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