Thoughts on listening to users
Recently, we spent some time speaking with Gajan Retnasaba, the head of conversion at Spiralyze. Gajan told us how he’s seen the “curse of knowledge” affect design projects before – and how his team works consciously to avoid it.
The holiday shopping season has begun, and as we all scramble to buy gifts for our loved ones, we decided it would be worthwhile to round up some of the e-commerce sites with the best UX.
What’s scarier than bad UX? That’s what me and CEO Rit were thinking when we had the idea for a UX “haunted house”: a webpage so horrifyingly misdesigned that it would send users shrieking.
While Dr. Seuss may have primarily intended to provide life lessons through his picture books, his rhyme-infused wisdom perfectly applies to UX.
Knowledge of psychological principles can help us design better user experiences – ones that are easier for people to use and understand, that impart positive feelings to users, and that nudge them towards the right pathways or actions.
The first few seconds on your website will decide whether users stick around, or leave. Here are 5 things you’ll learn when you test users’ first impressions of your site.
Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.
There is a trend in design towards making things “smarter” – more predictive, more pre-emptive in what they do for users. But when does this trend go wrong, and how can it be avoided?
The best research doesn’t make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job to make it matter.
“It’s easy to boil the job of UX Architect down into a single word like ‘design,’ but putting it so simplistically is only true in a very narrow sense. Design – elegant, usable design – is the end goal of the job, but what I really do for TryMyUI is to create a vision for the product.”
