Thoughts on listening to users

Confessions of a user testing CEO

Confessions of a user testing CEO

The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.

Looking for the ideal usability tester…

Let’s assume we’re about to embark on a user experience study and want to solicit the opinions of a handful of users, be it for a moderated or unmoderated study. How should we decide what users to pick and listen to? Would any person off the street work, or are there key criteria we should pay attention to?

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