Remote user testing is cheaper, faster, and more hands-off than on-site testing; does that make it the “fast food” of UX research? Or is there more to it?
For the time-pressed researcher: Do you run more user tests to get reliable statistics but more video than you could ever watch? Or do you stay small, comb through your results finely, but never get solid numbers to benchmark against?
The usability testing dilemma is no dilemma at all with these keys to being a more efficient researcher.