Thoughts on listening to users

Widespread mistakes in personas: how to fix them

person writing personas on clear white board

Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today’s world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

Customer personas: A complete overview

customer personas silhouette neon lights

Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the characteristics that this persona has and what type of content they would enjoy reading. A well-crafted customer persona will help you create engaging content for your blog posts and social media posts, which in turn will make them more appealing to potential customers. This post will provide a complete overview of how to create great customer personas for your business.

How online whiteboards help facilitate qualitative and quantitative research

whiteboards research data

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

Optimize your A/B test results with qualitative data

five star qualitative data a/b test

Image Source The following is a guest post by Niraj Rajput, cofounder and Head of Engineering at Chisel Labs A/B testing is a great way to test new ideas and measure the effect they have on your website’s conversion rates. But how do you know which idea will be best? Qualitative data can help you make more informed decisions about what works best for your customers. This blog post will.. Read More

Product roadmap: how it affects user experience

roadmap ux product roadmap

When it comes to the success of any product, the foremost priority should be user experience. Since product design is an amalgamation of a diverse number of things, managing the blueprint of UX design is easier when done with a roadmap. In this article, you will learn how product roadmap and user experience are intertwined and how you can reap mutual benefits of both. 

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