Thoughts on listening to users

Digital customer experience: Digital experience and customer experience combined

digital customer experience, customer satisfaction, mobile reviews

Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.

Leveraging digital experience data to improve your UX

digital experience data purple ring with digital experience icons

If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX. 

7 ways to measure user experience using metrics & KPI’s

measure user experience with key performance indicators graphic

User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.

Prioritizing accessibility in UX design

accessibility in ux design wheelchair sign on keyboard

Many companies are still not aware of the benefits of integrating accessibility into the design and UX research process. Therefore, they’re missing the immense real-world impacts of it. Prioritizing accessibility can ensure that users of all abilities enjoy our digital products. Therefore, it’s essential to understand the importance of prioritizing accessibility in UX design.

UX Wars: Lyft vs. Uber

ux wars lyft vs uber

As you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently, we hope to compare and contrast usability testing results with social media poll results and gain insights about why people prefer one app over the other. With this current round, we focused on rideshare apps. So without further ado, let’s dive into UX Wars: Lyft vs. Uber!

UX research and UX design

ux research and ux design user experience dials

When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.

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