Thoughts on listening to users

How to Set Goals for Moderated Testing

How to Set Goals for Moderated Testing

image Source: Flickr   Moderated testing is the go-to approach for collecting qualitative feedback from test participants who perform specific tasks to check the usability of a product. It offers the answer to “why did the user interact with a product in a particular way?   Moderated testing aims to improve the user experience by identifying potential problems and errors that may affect user experience to a great extent. However,.. Read More

Top Moderated Testing Usability Tools

Top Moderated Testing Usability Tools

Image source: Pexels   When your goal is to provide users with the best product, you cannot neglect the usability of your website. Usability is an essential quality of a user-friendly interface. Previously, user experience wasn’t as important to grab attention because of minimum competition in the market. However, since the digital world is overpopulating with new competitors, you need to improve the quality of your website. With increasing competition,.. Read More

How to Develop Customer Loyalty Naturally

How to Develop Customer Loyalty Naturally

Image Source: Pexels   Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. So, it’s no surprise that businesses are constantly looking for ways to develop customer loyalty and build a stronger “fan base.”   Sometimes, though, loyalty strategies can come across as just another marketing ploy. People tend.. Read More

How to Create Successful Wireframes

How to Create Successful Wireframes

Wireframing is a technique that involves visualizing the product. These are user experience or UI designs that summarize the design process. These can be hand-drawn or made using complex designing software. If you are working for a client, they will likely ask for a visual representation of the process. Providing wireframes is the best option in this case. A wireframe is a technical document, but many designers only take it.. Read More

Leveraging Customer Data to Inform UX Decision

Leveraging Customer Data to Inform UX Decisions

Image source: Pexels   User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. With the right UX, you can streamline your potential for ecommerce success and boost your revenues. However, no approach to UX is complete without the use of data.   But getting started requires a broad understanding of how to gather and interpret data if you hope to successfully.. Read More

How to Gather UX Data for eComm Sites

Data is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower user experience designs across e-commerce sites.   There are many ways you can utilize UX data to increase the potential of your virtual storefronts. However, the insights you generate are only as good as they are applicable. Understand the importance.. Read More

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