Thoughts on listening to users

6 UX New Year’s resolutions

UX resolutions for looking to the horizon of 2018

Happy New Year! As we roll into 2018, many of us are refreshing and reevaluating some of the personal goals that we set and perhaps struggled to keep last year. What kind of resolutions can we make as User Experience practitioners?

The root of all usability problems

Skyline folding up in the movie Inception

When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.

DraftKings vs FanDuel: UX Wars

DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.

How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.

Learning UX with TryMyUI EDU

I had never heard of usability testing, let alone TryMyUI, when I started the UX design class at ECU. The entire class was very intimidating in the first few days. Our task was to test the NC Coastal Atlas website with users and to make recommendations for the design team. The idea was great, but my first thought was, “Where do I start?”

Optimizing design with data: A case study with Crown Bees

What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


Get the Gallup UX case study