Thoughts on listening to users

The secret to building a strong user persona

Designers and developers spend countless hours trying to figure out what their customer is like. They want to know what they like, what they don’t like, their hobbies, when they are most active online… the list goes on. In this blog, we’ll cover the types of user personas and the steps on creating a strong user persona.

A consumer’s mind: Insights for business

consumer insights personas behavior

Insights provided by consumers can be invaluable to your business – whether you’re looking for new ideas on how to improve your products and services, validate an idea before investing in it, or find out what changes customers would like you to make. This blog will help you understand what consumer insights are, how they can help your business, and what techniques you can use to draw them.

Your guide for result-driven moderated testing

business results graph

Web and mobile developers want to produce the most helpful services in order for their customers to gain the most meaningful benefits. How can you make that happen when your product is new? This article will cover the moderated usability testing method and how it allows you to understand user behavior and insights.

How to develop customer loyalty naturally

sharing feedback stars and a heart customer loyalty

How can you ensure your website is gaining your loyal customers? How can you build upon that accessibility in other areas of your business? In this article we share tips for a better UI on your website, and a better overall experience for every member of your target audience.

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