Thoughts on listening to users
Designers and developers spend countless hours trying to figure out what their customer is like. They want to know what they like, what they don’t like, their hobbies, when they are most active online… the list goes on. In this blog, we’ll cover the types of user personas and the steps on creating a strong user persona.
Insights provided by consumers can be invaluable to your business – whether you’re looking for new ideas on how to improve your products and services, validate an idea before investing in it, or find out what changes customers would like you to make. This blog will help you understand what consumer insights are, how they can help your business, and what techniques you can use to draw them.
Dungeons and Dragons is a pen and paper roleplaying game that has been around for over 40 years. In this blog, we will discuss how it can be used as an excellent persona development resource alongside other methods, such as interviews and surveys.
If you’re just starting out on the long road of research for your business, then you might be asking yourself “qualitative or quantitative?”. In this article, we will learn about these two different types of studies in detail.
Designing good questions is essential to good user feedback. In this post, we’ll be discussing how to craft good questions and the best way to ask them to get great feedback that will help make the necessary changes and shape your product into something even better.
Ethnographic research requires intensive observation, so it can be difficult to get started if you are unsure where to start. This guide will discuss what ethnographic research is, how it can help your business grow, and provide resources that will give you more information on how to conduct ethnography.
Design thinking is a process that helps teams understand their customer’s needs and create solutions that are innovative and to the point. In this article, we discuss and demonstrate some of the ways it can help improve your UX.
There are several reasons why all companies should engage in usability testing. Companies that don’t do usability testing get products that customers don’t want. This article will cover what usability is and how it can impact your business.
Web and mobile developers want to produce the most helpful services in order for their customers to gain the most meaningful benefits. How can you make that happen when your product is new? This article will cover the moderated usability testing method and how it allows you to understand user behavior and insights.
How can you ensure your website is gaining your loyal customers? How can you build upon that accessibility in other areas of your business? In this article we share tips for a better UI on your website, and a better overall experience for every member of your target audience.
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