Thoughts on listening to users

UX research and UX design

ux research and ux design user experience dials

When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.

What you should know about UX design

ux design process wireframe

UX design is a broad concept and idea that isn’t easily defined. In fact, it is an idea full of directions, which include interaction design, information architecture, visual design, and human-computer interaction.  After reading this article, we aim to make this concept easy to understand for you.

Widespread mistakes in personas: how to fix them

person writing personas on clear white board

Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today’s world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

Customer personas: A complete overview

customer personas silhouette neon lights

Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the characteristics that this persona has and what type of content they would enjoy reading. A well-crafted customer persona will help you create engaging content for your blog posts and social media posts, which in turn will make them more appealing to potential customers. This post will provide a complete overview of how to create great customer personas for your business.

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