Thoughts on listening to users

How To Harness UX To Increase Conversions On eCommerce Sites

UX, or User Experience, is key to the success of any eCommerce website. Sites that are designed with customers in mind invariably pique the interest of greater numbers of users, and that interest ultimately turns into conversions as consumers head to the checkout pages.  There are endless possibilities when it comes to optimizing the user experience, so it’s really up to brands to create a compelling and attractive website that.. Read More

Yelp vs Zomato: UX Wars

UX Wars Yelp vs Zomato banner

Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.

We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…

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