Thoughts on listening to users

Beginners Guide to A/B Testing on UX Design

AB Testing Guide

A new website or a new application gets launched in our app stores almost every second. There are plenty of web pages or software that offer a similar service. But there is a thin line of difference when we say that they are similar but not the same.   Even marginally, this difference results in shocking changes. A web designer has to keep this nitty-gritty in mind while designing a.. Read More

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this?   Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging.. Read More

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