Thoughts on listening to users

Finding Nuance Webinar: Q&A

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We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.

The UXCrowd Webinar: Q&A

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On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.

5 reasons you should say farewell to focus groups

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A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…

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