Thoughts on listening to users
We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.
Designing a user test is a bit like designing a website: inevitably, users find every way you never thought of to misinterpret and misuse what’s put before them. Most of the time, though, that isn’t their fault – in fact, it’s probably yours.
Crowdsourcing may have begun with an ox…
On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.
You know usability testing is important, but you just don’t have the time to do it at scale. What if you didn’t have to watch all the hours of user test videos to get the same information out of them?
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…
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