Thoughts on listening to users

The key to more usability testing success

DJ Khaled's Keys to Success

For the time-pressed researcher: Do you run more user tests to get reliable statistics but more video than you could ever watch? Or do you stay small, comb through your results finely, but never get solid numbers to benchmark against?

The usability testing dilemma is no dilemma at all with these keys to being a more efficient researcher.

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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