Better usability and digital experience create better products. How exactly does usability testing go hand in hand with product analytics? Usability is something like your cell phone. If your cell phone isn’t easy to use, you will change it and never look back at it again. So, an easy-to-use cell phone means that it is a good product and vice versa.This is a broad example, however. In this blog, we.. Read More
User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.
Have you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes through usability testing before a launch. What is an appropriate usability testing sample size?
UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface and UX design without getting users together in person. It is conducted virtually, which is convenient for time and budget. During remote usability testing, different users are given specific tasks to perform on the website. The users carry out these tasks, and any problems they encounter are investigated and removed to improve the website or app’s user experience. There are many benefits to leveraging remote usability testing as UX research. In this article, we will go over a few of those benefits.
During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability testing shows you if your target users will use your product or not. As well, the UX design process includes the whole process of developing, owning, and even fixing the UX design and user interface. The UX design process doesn’t just focus on creating innovative products but also works on other aspects of the UX, like efficiency, accessibility, and functionality! This means that usability testing should be a priority throughout the process.
Adobe XD is one of the most popular tools in today’s digital design world. Adobe XD is one of many tools and features in the Creative Cloud that allow you to develop digital experiences. Designing digitally is sequential. As UX designers progress through the UX design process, they create dozens of variations of each design, incorporating feedback along the way. This starts with prototypes and includes the important step of prototype usability testing.
When it comes to prototype usability testing, it’s crucial to get accurate feedback and data so you can move forward in the UX design process. One of the best ways to ensure accuracy is by writing appropriate tasks for your users to follow. However, this is not an easy feat. Because prototype usability testing features incomplete designs and user interfaces, there is an art to how you set up tasks. In this article, we will illuminate the best way to write tasks for prototype usability testing.
One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.
Building a project with adequate strategy and planning is one thing, but making sure that it performs well in the market is a whole different task. User testing enables you to be able to view your website as the consumer would see it. It gives a better idea of what the client is looking for and what the expectations of the user are.
We’ve talked a lot about UX design and the importance of implementing a solid design process for your website or mobile app. We know that good user experience motivates customers to buy in to your product or service. But can good UX design influence people to support a cause? We partnered with Marilyn Salzman to conduct a usability test on our platform to see if users could be convinced to.. Read More