Image source: Pexels Moderated and AB testing are the types of usability and user testing that involve the use of distinctive techniques to ensure conversion optimization. In fact, they are not entirely different, but two sides of the same coin. Below we will discuss more about AB and moderated testing. One of the main purposes for using these usability testing methods is to optimize the overall website experience.. Read More
Personal biases can affect every part of your usability testing research, from the setup to the analysis and implementation of the findings. What can we do to eliminate bias and see the user experience clearly?
In a prototype or wireframe usability test, users require careful instruction to successfully navigate the limited functionalities. Read our techniques for writing tasks specially suited for prototype & wireframe testing.
The tasks you write for your usability test will make or break the whole study. Here’s a look at how we wrote the tasks for our H&M and Amazon usability tests, including wording, pace, and strategy.
Prototype testing allows the product team to detect usability problems before they befuddle a single real user. Here’s our tips for using InVision and TryMyUI in tandem to get user feedback before you build.
A walk through the exact scenario and tasks we used for the UX Wars: Domino’s vs Pizza Hut usability tests, with commentary on why each was included and how we chose the wording.