Thoughts on listening to users

Seeking standardization in UX Feedback: The System Usability Scale

Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to distill meaning from a large number of responses. Your testers are writing you a novel with their words – the plot is no secret, but what’s their underlying theme? Fortunately, a tool already exists to consolidate and synthesize individual testers’ responses into a.. Read More

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UX House of Horrors

Happy Halloween!

What’s scarier than bad UX? Step into our UX haunted house and see just how horrifying it can be…


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