Thoughts on listening to users

Seeking standardization in UX Feedback: The System Usability Scale

Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to distill meaning from a large number of responses. Your testers are writing you a novel with their words – the plot is no secret, but what’s their underlying theme? Fortunately, a tool already exists to consolidate and synthesize individual testers’ responses into a.. Read More

Paste your AdWords Remarketing code here

Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


Get the Gallup UX case study