If you’re just starting out on the long road of research for your business, then you might be asking yourself “qualitative or quantitative?”. In this article, we will learn about these two different types of studies in detail.
Qualitative research is a method of gaining insights into how people think and act by studying what they say, do, use, or build. In this post we’ll discuss coding strategies for qualitative analysis and tips on how to ensure that your work is reproducible.
User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods, what we learned, and the implications for running your own competitive user testing study.
We revisited our old Domino’s vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering pizza online, but also about how to run competitive usability tests, and how to use quantitative data in a competitive UX study.
UX research doesn’t have to be a herculean task, and with TryMyUI, it isn’t!
Download a spreadsheet containing every dataset for your user test: the videos, written responses, SUS scores, SEQ scores, task completion ratings, task duration times, and UXCrowd voting tallies, all in one file.
Both SUS and PSSUQ are popular and respected psychometric questionnaires for measuring the user experience. Which one should you use for your usability study?
UX Sprint is a new feature aimed at helping you engage in an iterative usability testing cycle that supports and builds on your design progress to measure the impact of your work and point the way forward.
What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.