Thoughts on listening to users

How online whiteboards help facilitate qualitative and quantitative research

whiteboards research data

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

How to strategically craft your rating scale questions

neon question mark in hallway rating scale questions

Do you know what your customers are thinking?  It’s not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on surveys or forms that people fill out for you. If you want to get the most accurate answers from them, then here are some tips to help you craft your rating scale questions strategically.

Metrics that will help you report more effectively

data metrics reporting ux

Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More

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