User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods, what we learned, and the implications for running your own competitive user testing study.
We revisited our old Domino’s vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering pizza online, but also about how to run competitive usability tests, and how to use quantitative data in a competitive UX study.
UX research doesn’t have to be a herculean task, and with TryMyUI, it isn’t!
Download a spreadsheet containing every dataset for your user test: the videos, written responses, SUS scores, SEQ scores, task completion ratings, task duration times, and UXCrowd voting tallies, all in one file.
Both SUS and PSSUQ are popular and respected psychometric questionnaires for measuring the user experience. Which one should you use for your usability study?
UX Sprint is a new feature aimed at helping you engage in an iterative usability testing cycle that supports and builds on your design progress to measure the impact of your work and point the way forward.
What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.
Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half, the players train, drill, and play scrimmages in preparation for the regular season. This month and a half provides two valuable returns for the teams…
The idea behind task-based usability testing is that any application’s user experience is comprised of various steps along the user’s journey, each of which must be optimized for simplicity and ease of use to guide the user to his or her end goal.
Each task, then, while contributing to a cohesive whole, is also a unique opportunity to create an intuitive and seamless interaction for the user. It is in finding where we fail to do this that we are able to improve our websites and applications.