Image source: Pexels User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. With the right UX, you can streamline your potential for ecommerce success and boost your revenues. However, no approach to UX is complete without the use of data. But getting started requires a broad understanding of how to gather and interpret data if you hope to successfully.. Read More
Both website and mobile designer experts dedicatedly work to offer their audience the best user experience. They understand how crucial it is for any platform to run smoothly and ensure that visitors do not face any problems.
What if I told you about someone who is designing their user experience to actively prey on the worst compulsions of their users, leaving them terrified or disturbed, all while receiving universal praise and success for this masterful manipulation?
Knowledge of psychological principles can help us design better user experiences – ones that are easier for people to use and understand, that impart positive feelings to users, and that nudge them towards the right pathways or actions.
4 common user behaviors that are the red flags of a bad user experience.
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.
Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.
The “wisdom of crowds” is the idea that the collective judgment or knowledge of a mass of people tends to converge on extreme accuracy when aggregated. But is that really true – do crowds really make good decisions?
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a large number of people tends to be remarkably correct. So when it comes to UX, who can tell you more – the experts, or the crowd? The answer may not be as clear-cut as you think.