4 common user behaviors that are the red flags of a bad user experience.
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.
Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.
The “wisdom of crowds” is the idea that the collective judgment or knowledge of a mass of people tends to converge on extreme accuracy when aggregated. But is that really true – do crowds really make good decisions?
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a large number of people tends to be remarkably correct. So when it comes to UX, who can tell you more – the experts, or the crowd? The answer may not be as clear-cut as you think.