Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.
Consumers now spend more time on their mobile devices than on their computers, and the world of online commerce is seeing the effects. So are you optimizing your online presence for mobile?