E-commerce UX and marketing have more and more in common these days as UXers are beginning to incorporate marketing principles into their designs. Proven SEO practices is a great place to start!
This month, we decided to take a closer look at some of the tools available for building landing pages.
Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.