Just last week, we announced Survey Analytics’ acquisition of the usability testing company TryMyUI and we are all very excited for what’s coming next. We had an opportunity to dig in and get some dirt from the young and vibrant Co-Founder Ritvij Gautam (you can call him Rit) about what this means for him and what’s next for TryMyUI. In case you missed out earlier, TryMyUI is a usability testing platform that.. Read More
Usability Testing in a Social Context Dana Chisnell gave a great talk today at Bolt Peters User Research Friday. Her observation was that almost all activities on the web occur in a social context that spills out far beyond the particular product being tested. Studies that don’t account for the social context are broken Dana put together a study for a financial company that was providing retirement planning for users… Read More
Jared Spool is acting as master of ceremonies this morning at Bolt Peter’s User Research Friday. Here is a summary of the talk… Four Stories about Five Studies Jared’s talk was in the form of 4 real stories of user research for customers. 1) Abandonment This case was about a company that had a problem at the last step of the purchase process. OBSERVATION: 65% abandonment after entering credit card.. Read More
Andrew Warner interviewed Troy Henikoff, founder of the successful Chicago-based incubator Excelerate, on Mixergy. One thing that stuck with me from the interview: the most common mistake made by entrepreneurs in Troy’s lab is getting buried in minutia.
I came across an old but very good interview by Scott Hanselman with Jeff Atwood of StackOverflow. StackOverflow is trying to replicate its tremendously successful curated Q&A model into topics other than programming. They raised venture funding and created StackExchange which is essentially a birthing ground for StackOverflows for various topics. Scott gave an example of his father who likes to make and hunt with hand made bows. He asked.. Read More