Thoughts on listening to users

A consumer’s mind: Insights for business

consumer insights personas behavior

Insights provided by consumers can be invaluable to your business – whether you’re looking for new ideas on how to improve your products and services, validate an idea before investing in it, or find out what changes customers would like you to make. This blog will help you understand what consumer insights are, how they can help your business, and what techniques you can use to draw them.

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More

Data Is Useless: Q&As from the webinar

Image of pond water micro-organisms under microscope

“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”

Finding Nuance Webinar: Q&A

Webinar banner

We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.

The Mobile UX Webinar: Q&A

We talked to Derek Olson of Foraker Labs and Chandika Bhandari of Seattle AppLab in an hour-long webinar (view the full recording here) November 4th about the challenges of designing usable mobile sites and apps and our solutions for improving mobile UX. This is a recap of the Q&A segments.

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