Image Source: Pexels Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. So, it’s no surprise that businesses are constantly looking for ways to develop customer loyalty and build a stronger “fan base.” Sometimes, though, loyalty strategies can come across as just another marketing ploy. People tend.. Read More
As a product manager, you are constantly tasked with determining what features to implement and how to go about doing so in order to get your product into the testing phase.
User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging.. Read More
David Juhlin answers audience questions on the 5 levels of UX strategy and the leader and follower strategies.
“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”
“It’s easy to boil the job of UX Architect down into a single word like ‘design,’ but putting it so simplistically is only true in a very narrow sense. Design – elegant, usable design – is the end goal of the job, but what I really do for TryMyUI is to create a vision for the product.”
We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.
What does the future hold for the UX field? We talked to East Carolina University’s Guiseppe Getto, a UX professor, researcher, and consultant, about teaching UX and looking into the field’s future in the hands of today’s students.
We talked to Derek Olson of Foraker Labs and Chandika Bhandari of Seattle AppLab in an hour-long webinar (view the full recording here) November 4th about the challenges of designing usable mobile sites and apps and our solutions for improving mobile UX. This is a recap of the Q&A segments.
We talked to Jeff Sauro of MeasuringU October 9th in an hour-long webinar on the System Usability Scale. This is a recap of the Q&A segment.