Thoughts on listening to users

New horizons: Bringing UX to the survey design field

Surveys are everywhere. Millions go out every day, to people responding as customers, employees, citizens, members, attendees, and every other capacity. Seismic decisions rest on survey data; million-dollar sums hang in the balance. So much effort is put towards driving up response rates, and yet so little attention is paid to getting higher-quality data.

What are the obstacles to improving the quality of survey data? And how can UX help to solve these problems?

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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