Usability testing almost always uncovers some problems you knew about, and some problems you didn’t. The more you test, the better your instincts become for predicting how users behave and what they will understand or be confused by.
Watching just a few user testing example videos is proof to anyone that design isn’t about making things pretty – it’s about making things work for users and for the business.
Usability testing isn’t just a useful research exercise – it can be entertaining, funny, engrossing, satisfying, and more. Read one user’s epic takedown of the Yelp home page, and the user that really took the test scenario to heart.
Surveys are everywhere. Millions go out every day, to people responding as customers, employees, citizens, members, attendees, and every other capacity. Seismic decisions rest on survey data; million-dollar sums hang in the balance. So much effort is put towards driving up response rates, and yet so little attention is paid to getting higher-quality data.
What are the obstacles to improving the quality of survey data? And how can UX help to solve these problems?
What’s the relationship between qualitative and quantitative in UX research?
Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?