Thoughts on listening to users

Feature Update: Tag your ‘gold mine’ moments to find them later

“I was expecting the button to be somewhere by the top, but I’ve searched all over and I can’t find it anywhere.”

That’s the gold mine spot – the problem happens, the user sums it up in a quick, perfect sound bite. It’s the quote you want to put in the report, the clip you want to show your team, the evidence that you need a design rethink. Keeping track of key moments like this is valuable, but when they’re hidden in 20-30 minutes of video, it can be easy to forget where exactly that sequence occurred…

UX feedback that helps you learn from your competitors

Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web user with a host of pre-instilled habits and expectations. To survive on the web, it’s not enough just to keep being better than the old you: you need to be better than the current them.

Paste your AdWords Remarketing code here

UX House of Horrors

Happy Halloween!

What’s scarier than bad UX? Step into our UX haunted house and see just how horrifying it can be…


Take me there button