If an e-commerce business wants to deliver a personalized customer experience, it should be looking forward to investing in digital experience platforms. This article is all you need to know about digital experience platforms and why you should invest in one.
User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More
UX, or User Experience, is key to the success of any eCommerce website. Sites that are designed with customers in mind invariably pique the interest of greater numbers of users, and that interest ultimately turns into conversions as consumers head to the checkout pages. There are endless possibilities when it comes to optimizing the user experience, so it’s really up to brands to create a compelling and attractive website that.. Read More
E-commerce UX and marketing have more and more in common these days as UXers are beginning to incorporate marketing principles into their designs. Proven SEO practices is a great place to start!
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.
Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.
The holiday shopping season has begun, and as we all scramble to buy gifts for our loved ones, we decided it would be worthwhile to round up some of the e-commerce sites with the best UX.
In an age when people are buying everything online, Amazon is synonymous with online shopping. But Google has been mounting their challenge with Google Express.
E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.
ConversionXL used TryMyUI to study the usability of dozens of e-commerce websites. These are 12 of their top UX recommendations for e-commerce websites based on the final reports.