E-commerce UX and marketing have more and more in common these days as UXers are beginning to incorporate marketing principles into their designs. Proven SEO practices is a great place to start!
An experience by any other name: 5 types of UX you need to know
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.
Allbirds vs Greats: UX Wars
Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.
Giving thanks for great UX: 6 websites TryMyUI is thankful for this year
The holiday shopping season has begun, and as we all scramble to buy gifts for our loved ones, we decided it would be worthwhile to round up some of the e-commerce sites with the best UX.
Google Express vs Amazon: UX Wars
In an age when people are buying everything online, Amazon is synonymous with online shopping. But Google has been mounting their challenge with Google Express.
H&M vs Forever 21: UX Wars
E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.
E-commerce UX best practices: 12 guidelines from 2 original studies
ConversionXL used TryMyUI to study the usability of dozens of e-commerce websites. These are 12 of their top UX recommendations for e-commerce websites based on the final reports.