Thoughts on listening to users

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this?   Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging.. Read More

Allbirds vs Greats: UX Wars

UX Wars Greats vs Allbirds

Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.

H&M vs Forever 21: UX Wars

UX Wars H&M vs Forever 21

E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.

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