Thoughts on listening to users

Chasing after aha! moments

Image of hanging lightbulbs in a dark space

Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.

Apple Music: UX Wars (Update)

For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?

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