Thoughts on listening to users

Customer personas: A complete overview

customer personas silhouette neon lights

Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the characteristics that this persona has and what type of content they would enjoy reading. A well-crafted customer persona will help you create engaging content for your blog posts and social media posts, which in turn will make them more appealing to potential customers. This post will provide a complete overview of how to create great customer personas for your business.

How online whiteboards help facilitate qualitative and quantitative research

whiteboards research data

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

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