Thoughts on listening to users

A guide to generative UX research

generative ux research featuring prototyping, sketches, and mobile wireframing

UX research plays a vital role in the overall product development and offers myriad competitive advantages to organizations. It begins the process of design with an understanding of user goals, behaviors, and needs. However, most companies are still using traditional research methods to collect their data. Here’s why teams across all industries should start utilizing UX research techniques.

Qualitative interviews: Pitfalls to avoid

virtual qualitative interviews

Qualitative interviews are a way of getting feedback from your customers. They can be done in person, over the phone, or online with surveys and questionnaires. Qualitative interviews are very useful because they provide insights into what people think and feel about your product or service. However, there are some pitfalls to avoid when conducting qualitative interviews that will help you get better results. In this blog post, we’re going to discuss these pitfalls so that you can get more accurate data for your business.

All you need to know about remote user research

remote user research woman outdoors on laptop

It is a common misconception that remote research is a compromised, less yielding version of user research. If you dive deeper into the concept and look closely, this presumption is far from true. In fact, remote research can help you fetch better data. The main idea behind remote lab experiments is to try and mimic the remote users’ environment and remote conditions as much as possible. This means having to use remote observation or remote ethnography in research, which adds further understanding to remote user interviews. In this article, we will expound on the whole concept of remote user research

What is user research and why it is so important

person conducting user research

What’s the first thing that pops into your head when you read the word ‘user research’? In simple terms, it’s the research conducted to deduce the behavior, needs, demands, choices, and motivations of the user. It’s a vast and extensive topic, and there are many definitions available on this subject. We will give you a quick overview of this topic.

Everything you need to know about concept testing

concept testing prototype deign

Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how they see your business. Concept tests are simple surveys created to get feedback on an idea, product, or service before it has been developed in full. This blog post talks about everything you need to know about concept testing.

A detailed guide on how to create a user research framework

user research framework window to the sky

User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just a handful of users who happen to love it. The user research framework presented in this article is designed to help you collect all the data you need about your target audience so that you can make smarter decisions as you move forward with your project.

Widespread mistakes in personas: how to fix them

person writing personas on clear white board

Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today’s world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

Designing personas using data from Google Analytics

google analytics data for designing personas

Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you need to create compelling personas that will help increase your conversion rates. In this blog post, we’ll go over some tips on how to use GA data to make more informed decisions about customer persona design.

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