Thoughts on listening to users

Customer persona analysis

customer persona analysis person holding

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

10 UI mistakes that SaaS marketers make

saas marketers analyzing ui performance

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Key components of the UX design process

men engaging in ux design process

The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

4 key prototyping methods

prototyping methods laptop plants in the background

When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope to shed some light on this. In this article, we will discuss the 4 key prototyping methods and how they can be utilized in your UX design and UX research processes.

Prioritizing usability testing In the UX design process

ux design process and usability testing

During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability testing shows you if your target users will use your product or not. As well, the UX design process includes the whole process of developing, owning, and even fixing the UX design and user interface. The UX design process doesn’t just focus on creating innovative products but also works on other aspects of the UX, like efficiency, accessibility, and functionality! This means that usability testing should be a priority throughout the process.

What is card sorting in UX?

card sorting in ux

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

Keeping the focus on the interplay of universal design and UX

ux research and design team in a conference room

Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power. However,.. Read More

10 best UX design tools for your team

ux design tools color wheel ruler colored pencils

UX design processes can be difficult to manage and conduct all by yourself. As a result, there are different UX design tools in the market to help you with easy and hassle-free user interaction. But how do you know which tool is the best? Well, don’t worry! We have got your back. In this article, we have listed the top 10 UX design tools that are loved by millions of people worldwide. So without further delay, let’s get into them now.

Influencing change through UX design: An Arbor Day exercise

ux design arbor day case study with text "arbor day plant a tree"

We’ve talked a lot about UX design and the importance of implementing a solid design process for your website or mobile app. We know that good user experience motivates customers to buy in to your product or service. But can good UX design influence people to support a cause? We partnered with Marilyn Salzman to conduct a usability test on our platform to see if users could be convinced to.. Read More

What you should know about UX design

ux design process wireframe

UX design is a broad concept and idea that isn’t easily defined. In fact, it is an idea full of directions, which include interaction design, information architecture, visual design, and human-computer interaction.  After reading this article, we aim to make this concept easy to understand for you.

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