Thoughts on listening to users

What are the Gestalt Principles, and why are they important for UX?

gestalt principles and ux design

It is critical to understand the fundamentals of design in order to meeting the customer’s needs and create an efficient user interface. The Gestalt Principles are some of the most important pieces of knowledge for any designer and have real impacts on how the user interprets information. This article will define the Gestalt Principles and analyze how they’re impactful for UX and UI.

Digital customer experience: Digital experience and customer experience combined

digital customer experience, customer satisfaction, mobile reviews

Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.

Customer persona analysis

customer persona analysis person holding

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

10 UI mistakes that SaaS marketers make

saas marketers analyzing ui performance

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Key components of the UX design process

men engaging in ux design process

The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

4 key prototyping methods

prototyping methods laptop plants in the background

When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope to shed some light on this. In this article, we will discuss the 4 key prototyping methods and how they can be utilized in your UX design and UX research processes.

Prioritizing usability testing In the UX design process

ux design process and usability testing

During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability testing shows you if your target users will use your product or not. As well, the UX design process includes the whole process of developing, owning, and even fixing the UX design and user interface. The UX design process doesn’t just focus on creating innovative products but also works on other aspects of the UX, like efficiency, accessibility, and functionality! This means that usability testing should be a priority throughout the process.

What is card sorting in UX?

card sorting in ux

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

Keeping the focus on the interplay of universal design and UX

ux research and design team in a conference room

Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power. However,.. Read More

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