UX research is a splendid technique to understand an interested audience. This will help you identify the challenges that users are facing in adopting new changes.
Image source: Pexels User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. With the right UX, you can streamline your potential for ecommerce success and boost your revenues. However, no approach to UX is complete without the use of data. But getting started requires a broad understanding of how to gather and interpret data if you hope to successfully.. Read More
An overview of our newest updates to the screener question feature, including “check all that apply” type questions for your usability test.
How to use our new screener questions and our other special requirements features to find your target audience.
Need user testing for an exclusively Canadian market? You can now order test results just from users in Canada with our newest demographic filter.
We recently upgraded the software to support finer age-based demographics, and also “fixed” our notion of demographics on education and social networks usage. Previously, we only allowed the choices of the following very specific age groups: 18-34, 35-55, and above 55, which was fine for many users. However, we received several requests to allow our customers to fine-tune the age selection, for example, to only college age or above 50.. Read More