Thoughts on listening to users

Leveraging Customer Data to Inform UX Decision

Leveraging Customer Data to Inform UX Decisions

Image source: Pexels   User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. With the right UX, you can streamline your potential for ecommerce success and boost your revenues. However, no approach to UX is complete without the use of data.   But getting started requires a broad understanding of how to gather and interpret data if you hope to successfully.. Read More

Updated usability demographics

We recently upgraded the software to support finer age-based demographics, and also “fixed” our notion of demographics on education and social networks usage. Previously, we only allowed the choices of the following very specific age groups: 18-34, 35-55, and above 55, which was fine for many users.  However, we received several requests to allow our customers to fine-tune the age selection, for example, to only college age or above 50.. Read More

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