Thoughts on listening to users

Updated usability demographics

We recently upgraded the software to support finer age-based demographics, and also “fixed” our notion of demographics on education and social networks usage. Previously, we only allowed the choices of the following very specific age groups: 18-34, 35-55, and above 55, which was fine for many users.  However, we received several requests to allow our customers to fine-tune the age selection, for example, to only college age or above 50 (to get access.. Read More

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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