The best research doesn’t make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job to make it matter.
Data is useless, and how to change that
Optimizing design with data: A case study with Crown Bees
What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.
Take me out to the ball game
Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half, the players train, drill, and play scrimmages in preparation for the regular season. This month and a half provides two valuable returns for the teams…
