Thoughts on listening to users

Everything you need to know about concept testing

concept testing prototype deign

Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how they see your business. Concept tests are simple surveys created to get feedback on an idea, product, or service before it has been developed in full. This blog post talks about everything you need to know about concept testing.

A detailed guide on how to create a user research framework

user research framework window to the sky

User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just a handful of users who happen to love it. The user research framework presented in this article is designed to help you collect all the data you need about your target audience so that you can make smarter decisions as you move forward with your project.

Designing personas using data from Google Analytics

google analytics data for designing personas

Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you need to create compelling personas that will help increase your conversion rates. In this blog post, we’ll go over some tips on how to use GA data to make more informed decisions about customer persona design.

How online whiteboards help facilitate qualitative and quantitative research

whiteboards research data

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

Prototype testing questions: Your product’s future is in your consumers’ hands

prototype testing mobile app wireframing

It’s no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they’re not given enough importance in the overall process of product development. Companies put off testing prototypes because it is infrequent and thus reduces its effectiveness. It doesn’t have to be this way. In this blog post, we’ll discuss why insights from your customers matter and how you can get information regularly without spending too much time or money.

Metrics that will help you report more effectively

data metrics reporting ux

Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More

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