Recently, we spent some time speaking with Gajan Retnasaba, the head of conversion at Spiralyze. Gajan told us how he’s seen the “curse of knowledge” affect design projects before – and how his team works consciously to avoid it.
Big data is changing the way more and more people do their jobs. How can UX Researchers and Designers take advantage of this trend to improve our own work? What doors will big data open to us in the quest to meet users’ needs?
Rage clicks are an easy-to-recognize indicator of frustration. Why do so many people rage click, and what can you learn from them about your website’s usability?
The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.
4 common user behaviors that are the red flags of a bad user experience.
“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”
The best research doesn’t make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job to make it matter.
What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.
Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half, the players train, drill, and play scrimmages in preparation for the regular season. This month and a half provides two valuable returns for the teams…