Thoughts on listening to users

10 UI mistakes that SaaS marketers make

saas marketers analyzing ui performance

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Writing prototype usability testing tasks

writing prototype usability testing tasks

When it comes to prototype usability testing, it’s crucial to get accurate feedback and data so you can move forward in the UX design process. One of the best ways to ensure accuracy is by writing appropriate tasks for your users to follow. However, this is not an easy feat. Because prototype usability testing features incomplete designs and user interfaces, there is an art to how you set up tasks. In this article, we will illuminate the best way to write tasks for prototype usability testing.

What is card sorting in UX?

card sorting in ux

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

4 usability testing sample size mistakes to avoid

When thinking of usability testing sample size, there are some common mistakes that people make. Those mistakes result in incomplete or incorrect usability testing results. In order to stay away from this problem, we have found the most common usability testing sample size mistakes that you must avoid. Moreover, we will also mention the main causes of these mistakes, along with the proper steps to get rid of them. 

Top 6 user testing methods

user testing methods blog header

There are various methods available when it comes to user testing. This article mentions the top 6 user testing methods preferred by UX researchers. We will also mention the right conditions for each method. Moreover, you will also learn some most important considerations for implementing each method. 

A complete guide to usability testing

lightbulb with usability in yellow letters usability testing blog header

With advancements in the digital world, new techniques have been introduced to the users for better online success. In this article, we will share a complete guide on usability testing. This will include its actual definition, objectives, procedure, tips, benefits, and cost. 

A guide to generative UX research

generative ux research featuring prototyping, sketches, and mobile wireframing

UX research plays a vital role in the overall product development and offers myriad competitive advantages to organizations. It begins the process of design with an understanding of user goals, behaviors, and needs. However, most companies are still using traditional research methods to collect their data. Here’s why teams across all industries should start utilizing UX research techniques.

Qualitative interviews: Pitfalls to avoid

virtual qualitative interviews

Qualitative interviews are a way of getting feedback from your customers. They can be done in person, over the phone, or online with surveys and questionnaires. Qualitative interviews are very useful because they provide insights into what people think and feel about your product or service. However, there are some pitfalls to avoid when conducting qualitative interviews that will help you get better results. In this blog post, we’re going to discuss these pitfalls so that you can get more accurate data for your business.

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