Many components make up a successful business. Generating enough profits that can help your company withstand the weather and grow in due course is the priority.
User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging.. Read More
How many testers is enough for your usability test? We dive into the numbers to find the baselines and reasoning behind those baselines.
Recently, we spent some time speaking with Gajan Retnasaba, the head of conversion at Spiralyze. Gajan told us how he’s seen the “curse of knowledge” affect design projects before – and how his team works consciously to avoid it.
Big data is changing the way more and more people do their jobs. How can UX Researchers and Designers take advantage of this trend to improve our own work? What doors will big data open to us in the quest to meet users’ needs?
Rage clicks are an easy-to-recognize indicator of frustration. Why do so many people rage click, and what can you learn from them about your website’s usability?
The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.
4 common user behaviors that are the red flags of a bad user experience.
“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”