Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.
Nowadays, it’s not difficult for people to distinguish between good and bad customer service. Do you know providing an excellent customer experience is an art, and learning that art isn’t easy? Before going into the details of key components of excellent customer experience, it’s essential to know the difference between good and poor customer service.
In a nutshell, customer experience, or CX, is your customer’s perception of their experience with your brand. It focuses on your relationship with your customers. It also includes every interaction you have with them, no matter how brief, even if it didn’t lead to a purchase. How customers view your brand impacts your bottom line and revenue in the long run. So, how do you improve customer experience?
Do you know you can provide a steady foundation for your brand or business and increase return on investment by adopting practices that elevate customer experience? In the past, companies relied totally on their product’s quality to get new business or more sales. They were successful, but now it’s not that easy because major brands have become user-centric and marketing machines. So, if you want to compete with them, you need to consider customer experience in the UX design process.
As a usability testing platform, we obviously focus on user experience and how it impacts your business and conversion rates on your website or mobile app. However, user experience is not the only factor that impacts business. Customer experience plays a major role in how users feel about your platform and whether or not they convert into customers.
Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. In this article we will focus on defining moderated testing and outline each step in conducting a successful test that will help optimize the experience your customers receive when interacting with your product/service.
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.
Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.