Thoughts on listening to users

What is Moderated Usability Testing? Definition and Guide.

What is Moderated Usability Testing? Definition and Guide.

Image source (Fresco)   Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. Conducting these tests, however, can come with some serious questions. The first key question that needs to be answered is, should I conduct a moderated usability test or an unmoderated usability test? While each has its advantages, in this article we will focus.. Read More

How to Develop Customer Loyalty Naturally

How to Develop Customer Loyalty Naturally

Image Source: Pexels   Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. So, it’s no surprise that businesses are constantly looking for ways to develop customer loyalty and build a stronger “fan base.”   Sometimes, though, loyalty strategies can come across as just another marketing ploy. People tend.. Read More

Happy design, branding, and UX

A cleverly branded dog food packet

Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.

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