Image source (Fresco) Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. Conducting these tests, however, can come with some serious questions. The first key question that needs to be answered is, should I conduct a moderated usability test or an unmoderated usability test? While each has its advantages, in this article we will focus.. Read More
Image Source: Pexels Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. So, it’s no surprise that businesses are constantly looking for ways to develop customer loyalty and build a stronger “fan base.” Sometimes, though, loyalty strategies can come across as just another marketing ploy. People tend.. Read More
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.
Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.