Thoughts on listening to users
Recently, we spent some time speaking with Gajan Retnasaba, the head of conversion at Spiralyze. Gajan told us how he’s seen the “curse of knowledge” affect design projects before – and how his team works consciously to avoid it.
What’s scarier than bad UX? That’s what me and CEO Rit were thinking when we had the idea for a UX “haunted house”: a webpage so horrifyingly misdesigned that it would send users shrieking.
This month, we decided to take a closer look at some of the tools available for building landing pages.
Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.