E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.
H&M vs Forever 21: UX Wars
New York Times vs BBC: UX Wars
The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?
E-commerce UX best practices: 12 guidelines from 2 original studies
ConversionXL used TryMyUI to study the usability of dozens of e-commerce websites. These are 12 of their top UX recommendations for e-commerce websites based on the final reports.
NatureBox vs Graze: UX Wars
An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.
Microsoft Store vs Apple Store: UX Wars
Apple and Microsoft: the ultimate rivals. These two tech giants have loyal fans and staunch detractors, which is why we were curious to do some usability testing of their online stores and see which company has crafted a more user-friendly experience.
5 secrets to running a comparative usability study
No website exists in a vacuum, and seeing how yours compares to your competitors’ is critical for making important roadmap decisions. Where does your competitor’s website or app hold the edge? What are they doing right that you can learn from? And what are the strong points in your own design?
Here are the top 5 things we tell customers looking to run a comparative usability study.
UX feedback that helps you learn from your competitors
Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web user with a host of pre-instilled habits and expectations. To survive on the web, it’s not enough just to keep being better than the old you: you need to be better than the current them.
