Thoughts on listening to users

How to Develop Customer Loyalty Naturally

How to Develop Customer Loyalty Naturally

Image Source: Pexels   Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. So, it’s no surprise that businesses are constantly looking for ways to develop customer loyalty and build a stronger “fan base.”   Sometimes, though, loyalty strategies can come across as just another marketing ploy. People tend.. Read More

How to Create Successful Wireframes

How to Create Successful Wireframes

Wireframing is a technique that involves visualizing the product. These are user experience or UI designs that summarize the design process. These can be hand-drawn or made using complex designing software. If you are working for a client, they will likely ask for a visual representation of the process. Providing wireframes is the best option in this case. A wireframe is a technical document, but many designers only take it.. Read More

Leveraging Customer Data to Inform UX Decision

Leveraging Customer Data to Inform UX Decisions

Image source: Pexels   User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. With the right UX, you can streamline your potential for ecommerce success and boost your revenues. However, no approach to UX is complete without the use of data.   But getting started requires a broad understanding of how to gather and interpret data if you hope to successfully.. Read More

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