At America’s colleges and universities, it’s not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female students to buy custom running gear from one of two major footwear competitors: Nike, or Reebok. Which site provided a better user experience?
Like everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino’s and Pizza Hut websites with likely pizza orderers to find out.
Apple and Microsoft: the ultimate rivals. These two tech giants have loyal fans and staunch detractors, which is why we were curious to do some usability testing of their online stores and see which company has crafted a more user-friendly experience.
DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.
How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.
No website exists in a vacuum, and seeing how yours compares to your competitors’ is critical for making important roadmap decisions. Where does your competitor’s website or app hold the edge? What are they doing right that you can learn from? And what are the strong points in your own design?
Here are the top 5 things we tell customers looking to run a comparative usability study.