Thoughts on listening to users

DraftKings vs FanDuel: UX Wars

DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.

How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.

5 secrets to running a comparative usability study

No website exists in a vacuum, and seeing how yours compares to your competitors’ is critical for making important roadmap decisions. Where does your competitor’s website or app hold the edge? What are they doing right that you can learn from? And what are the strong points in your own design?

Here are the top 5 things we tell customers looking to run a comparative usability study.

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