Data is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower user experience designs across e-commerce sites. There are many ways you can utilize UX data to increase the potential of your virtual storefronts. However, the insights you generate are only as good as they are applicable. Understand the importance.. Read More
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods, what we learned, and the implications for running your own competitive user testing study.
We revisited our old Domino’s vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering pizza online, but also about how to run competitive usability tests, and how to use quantitative data in a competitive UX study.
A walk through the exact scenario and tasks we used for the UX Wars: Domino’s vs Pizza Hut usability tests, with commentary on why each was included and how we chose the wording.