Big data is changing the way more and more people do their jobs. How can UX Researchers and Designers take advantage of this trend to improve our own work? What doors will big data open to us in the quest to meet users’ needs?
Mouse movements contain valuable hints about users’ intent, state of mind, and frustration level. Here are three common mouse movement patterns and what they can tell you about your website’s UX.
What if you could watch every single user session on your website? If you could pick apart your web traffic and find the user stories, how would it help you to build a better UX?