Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.
At America’s colleges and universities, it’s not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female students to buy custom running gear from one of two major footwear competitors: Nike, or Reebok. Which site provided a better user experience?