Thoughts on listening to users

Everything you need to know about concept testing

concept testing prototype deign

Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how they see your business. Concept tests are simple surveys created to get feedback on an idea, product, or service before it has been developed in full. This blog post talks about everything you need to know about concept testing.

A detailed guide on how to create a user research framework

user research framework window to the sky

User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just a handful of users who happen to love it. The user research framework presented in this article is designed to help you collect all the data you need about your target audience so that you can make smarter decisions as you move forward with your project.

How to prepare your UX portfolio: importance and format

ux portfolio in human hand

There is no doubt that UX portfolios equip designers with a platform where they can show their design work and design thinking towards product excellence. However, whether designers will be able to successfully convey their skills is what remains doubtful in many cases. It can be sometimes tricky and overwhelming to come up with the perfect UX portfolio for getting hired. We will clear up some of the qualms and confusion regarding the UX portfolio and also guide you through the process of adroitly coming up with the same.

Widespread mistakes in personas: how to fix them

person writing personas on clear white board

Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today’s world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

Designing personas using data from Google Analytics

google analytics data for designing personas

Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you need to create compelling personas that will help increase your conversion rates. In this blog post, we’ll go over some tips on how to use GA data to make more informed decisions about customer persona design.

Customer personas: A complete overview

customer personas silhouette neon lights

Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the characteristics that this persona has and what type of content they would enjoy reading. A well-crafted customer persona will help you create engaging content for your blog posts and social media posts, which in turn will make them more appealing to potential customers. This post will provide a complete overview of how to create great customer personas for your business.

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