Thoughts on listening to users

H&M vs Forever 21: UX Wars

UX Wars H&M vs Forever 21

E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.

Our top 10 user testing stories of 2016

Flipping through the pages of a thick storybook

The diverse topics covered on our blog in 2016 included AR/VR, mobile gaming, big data, abstract ideas about creativity and the psychology of usability, and lots of how-tos for improving user testing methods. These are the 10 most widely-read articles of the past year.

New York Times vs BBC: UX Wars

UX Wars New York Times vs BBC banner

The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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